Designing page layouts, the tactility of a finished publication, the feel of the stock and the possibility to change how a publication can be laid out are all areas of interest for me. Within editorial design however, I would like to focus my efforts on fashion. Magazines like 032c and Manabouttown are publications that are within my interests of how a fashion publication should be designed, from the binding technique to the content inside. WERK magazine on other hand bends the rules of how an editorial can be made. It goes against the trends of today and stands well out from the crowd, this is something I hope to recreate in my future designs.
Therefore to brand myself as an editorial designer interested in the fashion sector, I have come up with two main ideas. One is to create a business card in the shape of clothes label and another as a patch of cloth that the client could sew on his/her garment.
The clothing label idea is one that communicates the editorial design while referencing a fashion interest. It will be made up of approximately 4 pages, single sided, with a piece of thick tracing paper in the middle. The racing paper is meant to resemble the grid of the page underneath, in the style of the grids used in InDesign. This is the key piece within my business card that explains to the client my interest in editorial. As for the rest of the pages, the first would just be my name. It acts much like how a brand would do as my name will become my "brand" on the business card. The third page shows my details for contact and the fourth could be a list of past works that I have designed. But that would have to come after some experience in the field. The fourth could also just be my role in the current job that I have. Either way it may be a 3 or 4 page clothing label. Taking this idea further, the clothing label could incorporate cloth samples that have the information printed on.
With the patch idea, the aim is to have a "wearable" business card. On one side, the patch details my particulars and the other is artwork that relates to the editorial design. In a way this patch also acts as a public advertisement that could garner new clients. The patch will act like the images below.
With this idea, the fabric doesn't have to be uniform for every "card", the fabric could be reflective of the trends of the fashion world or changes with each season, SS/FW. As for the artwork design, it could be as simple as blocks of colour that represent the layout of content/white space on a publication's page.
Areas to research:
Clothing label idea
Different clothing labels in fashion
Stock grades, opaque and translucent
Types of string for the label
Patch idea
Types of fabric
Printing on fabric
Fashion designers that use patchwork, i.e Rei Kawakubo and Raf Simons
Overall
A typeface to represent me
Colour scheme
Information layout
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