Studio Brief 01 - Lord Whitney studio visit

Visiting the Lord Whitney Studio was a chance to know the process of how a design studio builds a name for itself. Being based in Leeds, they champion the idea that you don't have to do everything London.  

Their relationship was formed from two different designers having the same overall aim. They work mainly within set design but also venture into editorials all the way to ad campaigns. Before their success however, they worked mainly from home as they simply could not afford a studio. This did not stop them and amazingly does not reflect in their set photos.

Their work with renowned photographer Rankin symbolizes the importance of networking and building a relationship with clientele. Through word of mouth and getting exposure at events, they have been able to reach out to clients they wouldn't be able to approach initially. And by working with these clients and producing successful work, they create positive relationships which in turn leads to future work. 

Not only does word of mouth gather clients for you, but the work done for clients can become a way clients know you by. Their work for Mock 'n' Roll at the Munro Gallery back in 2013 has led to inquires from new clientele. Lord Whitney created an exhibition and experience that clients were drawn to that wanted them to create for. 

Their initial work at a festival also led to them to success. In the 1st year they learned the value of collaborating with other designers and learning how to work with other designers. In the 2nd year they were approached to design some signs and certain aspects around the festival ground. By the third, they were designing the whole stage set. Again, this highlights the value of putting yourself out there in order to gain recognition and work.

The way they created ideas for their set designs was also interesting. Unlike most who trawl the internet such as pinterest and the like to search for ideas, Lord Whitney look at books, childhood photos, past experiences, i.e. anywhere but the internet. As a result their ideas become more original and unique to their studio. 

Overall Lord Whitney was an interesting look at the process of design studios emerge from nothing and a look the work of a design studio that I would not have related to graphic design on first instances.