The unsatisfactory screen printing quality has forced an adjustment to the overall design. Not only that but having the opportunity to send this off to Muir himself requires a better presentation.
The removal of the red on "typo" creates a more even visual hierarchy for the posters design. This allows for the entire quote to be better communicated. The red is now used on the cover's text that is a subtle addition of colour. The thinner line above "space" visually lightens the bottom of the poster focusing the attention towards the centre. Finer adjustments were also made such as the stroke of each line. For example, the line above "space" is 4mm whilst the outline of "of the z-axis" and "to extend" is now 1.6mm and 0.8mm respectively. This ensures a thoroughly considered design that is related to the overall theme of 8. The exposed grid is now laid in between the black graphic and text to communicate a layered composition of content, creating the z-axis.
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| Previous halftone |
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| Adjusted hafltone |
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| Detail |
The size of the dots of the halftone in the previous design allowed too much negative space which loosened the shape of the letterforms, lowering legibility. The halftone is now made up of two images with a high density overlaid on the original, creating a unique halftone pattern. The letterforms are now more easily distinguished.
The removal of a screen print on the back produces a consistent print quality that doesn't compromise the overall design.
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