Wednesday, May 3, 2017

Initial mockup

Designing straight onto screen is often a restrictive process that results in a means to an end. In effort to keep with the cut and paste processes used during the time of 8vo, a physical mockup of the poster's interview content was made to see how content will look like on the tracing paper. It was however not as rigorous as the detail 8vo went into when creating their full scale mockups.


Through each fold of the poster, the interview is laid out giving it more of a function as the reader unfolds it. The purpose of fragmenting the interview is to create an active reading experience from the reader, which also helps gives context to the approach 8vo took when designing. 


When seeing the poster in its entirety, the idea to have the interview featured on each subsequent fold, did not effectively create an aesthetically pleasing poster composition. The 'poster side' is left with vertical forms that don't engage the viewer. Furthermore by composing the interview this way, the posters A4 segments are very noticeable, which doesn't help to form a larger design in A1. The vertical forms sit with no real function on the poster's side, the design on both sides must compliment each other in order to fully take advantage of the tracing paper's translucency. The vertical alignment of the interview elongates the poster visually, which can be seen as a design restriction to be worked around however it does make it awkward for the reader to have to read the entire interview horizontally. Overall it highlight the difficulty in designing for two sides simultaneously. 


 When entirely folded, the effect of the tracing papers translucency creates a collage of the posters content to create its own cover.

Moving on from this initial mockups design, the cutouts of the interview were scanned in which resulted in graphic forms that can be used as a way to compose the layout of content.





Converting it into vector shapes, the result is a structure for the poster that can used to place its content. These can then be adjusted to make it more proportional on the poster.


By utilising these scans, the design of the poster is then informed by its content and has been a result of its design process. This aligns with 8vo's principles of "form follows content" which is a more formal and typographic based attitude to graphic design.


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