Poster design

the grey representing the colour of the tracing paper

Having the interview be spread across the poster is now reduced to one A4 spread that is seen as one compact design element on the poster as opposed to disorganised segments. The smaller use of type also contrasts against the large amount of block colours on the poster. The scanned in cut outs were largely altered to suit the flow of content on the poster. The original scans created layouts that were visually busy and forceful. Having just one large graphic allows more the tracing papers characteristic to be more explicit in communicating the basis of the posters concept.It was formed to help create structure and guide the readers eye along. The main quote was chosen to be the subject of the poster as it is principle exercised in its design. Furthermore it is a principle that is shared from 8vo till the current MuirMcNeil. The placement of the content creates a visual zig-zag that is a play on the word 'z-axis'.  For "the potential of the z-axis to extend", these were an demonstration of how type can be used to communicate an extended z-axis. Hence the use the halftone and outlined type to allow the reader to see through the page that contrasts against the flat "to extend". The thin outlines of the text and border create contrast against the black weight. Having "the typo/graphic" placed onto the large shape breaks the flatness of the solid colour and continues the idea of seeing through the page. "Typo" set in red breaks the monotony of the design acting as the focal point of the poster. The placement of "space" is to communicate of the word's definition. Setting the quote in all lowercase makes it easier to read as a consistent x-height is maintained.

Printing these out, the effect of the tracing papers characteristic can be seen effectively. The design of the poster is seen through the folds, creating its own cover design and the content for the subsequent ‘pages’ inside, which was a concern as the viewer naturally reads the poster as it unfolds. There was a concern to have the content look 'correct' in relation to how the reader unfolds. The exposed content of the interview gives the reader context and as a result of the folding, it generates curiosity from the reader as the reverse type and layered content, making the reader want to unfold the poster to understand its message.

Given that concept behind using tracing paper was to demonstrate an extended z-axis, having a design on the back of the poster will take advantage of the translucency and create visual depth due to the softened look from the front.

The new additions to the posters design will be screen printed on the back as double sided A1 printing isn't possible. Done in white, it is meant to differentiate itself from the front's design, helping to convey a double side printing technique. These additional design elements give the posters content more structure and solidity on the page rather than looking like its floating.

The screen print however did not produce a desirable finish. The white ink dries a lot quicker than other colours, slowly blocking parts of the screen which limits a uniform print finish. This is very evident in the print quality on the cover, where quite a lot of the text is illegible due to fading. The end result is a print finish that isn't professional and doesn't effectively communicate the purpose of its design. That being said, the poster's concept and design is appropriate in demonstrating some of the points mentioned in the interview with Hamish Muir and their work done at 8vo.

However to send off the poster to Hamish Muir, a better print quality is required to show my professionality in design.