Wednesday, March 16, 2016
Studio Brief 02 - Final patch designs
After having done the initial screen prints for the patch designs, some refinements were made to help improve the overall quality of the patch. A slightly thicker, more robust fabric was opted in the second trial to communicate a more professionally made patch. The thicker fabric also reduces the translucency which contributed to the lack in visual quality of the last screen prints. Furthermore this material has a smoother thread count that adds to that feel of higher quality. In this second trial of printing, the overall technique was better. It produced more consistent uniform coloured prints that allows me to create more patches.
However it wasn't all successful, in this print, an undetailed print was the result of pushing the ink several times through the screen. Unlike the prints which used a white ink on black fabric, the black ink is deep enough to have a high contrast on white fabric with only one "print".
In this print its the opposite, a lack of ink and technique in going over the mesh creates a desaturated design resulting in a faded print.
This print shows how a crease in the fabric can effect the look of the print. Although technically a flaw, it does create a rather desirable effect which relates to the style of the illustrations on the patch design.
On the other side of the patch, a similar layout of information as the clothing tag design is used as the contact info. The problem areas within this print design however are the finer details within the copy that have been lost during either the printing process or when exposing the screen. Because the type is small and condensed, details like the full stop after 'ED' are not present and the beginning 'T' in my website url are partially missing.
During this trial of screen prints, a variation of olive green was also used just as a gauge to how well the patch design works with different colours.
Being a patch, the design was fitted onto a jacket of mine to see how it would look like in context. From a fashion standpoint the patch is relatively successful because of the similar visual style it has to already established patch designs such as the ones seen below by Raf Simons.
The black and white colour scheme stands out against the green jacket and becomes and easy identifier for the audience to notice. The effect is similar to that of the arm bands seen on 424's jackets as mentioned in a previous blog post. And because of the neutral colour scheme, the patch is able to be used on a wide range of clothing options, further encouraging the user to apply the patch. In terms of communicating who I am as a designer, the patch definitely lacks and is less successful than the clothing tag idea. The patch is more effective at communicating my identity.
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