Studio Brief 02 - Clothing tag final designs

The determining factor in deciding the final layout/order of the tag was the inclusion of the hole of which the tag's string holder can be thread through. This gives a better idea of how all the elements would flow with one another in the practical setting. 

The main issue with my process however was the lack of professional finish it produced. The tearing of the paper and ink is very visible and as a result does not reflect the level of professionalism I want to convey as a designer. Ultimately this came down to a lack of experimentation with various cutting techniques that would have produced better results. The addition of a metal ring around the hole as shown below, would have helped hide these imperfections as well.  

Initially based on which visual layout worked best for the contact card, this was chosen as the "final" layout of the tag. But after being able to fully compose the tag, this layout was not suitable. The central alignment of the copy meant that the reader had to fully unfold the tag to read the card. Not only that but because of the way the string interacts with the paper, it makes it a slightly more inconvenient reading experience. 

The second layout offers a better reading experience because of its right aligned text. But because of its layout that bleeds onto the edge, the idea to keep consistency with the front cover has led to a visual clash when put together. Furthermore the intrigue when opening the tag is ruined when the viewer can see whats underneath on first glances. Therefore the best layout is the third. In context of using the tag, the last layout's right aligned text becomes central because of how the previous cards overlap majority of the white space on the left. And because the copy is aligned so, the reading experience is smoother. 

Another aspect which was unexpected was the success of the folded over cover card. Initially it was dismissed because of the ill fitting form factor that was a result of not planning ahead. When put into context, the cover works better as a whole compared to the individual card layout because of how it is able to keep the cards organized inside. The cover layout keeps the cards from swinging all over the place and thus creates a more professional look for the tag.