What interests me about Studio Yukiko is their design process of starting each project from scratch. Their designs for books and magazines often end up combining complicated paper types and experimental folding techniques that relates to the art direction I am taking with OUGD404 Studio Brief 02's publication design. More importantly, each issue's visual success is down to their ability to take the influence of the magazine and reflect it through the visual layout.
Take for example their design for Matt Lambert's photobook, Keim. Inspired by Lambert's riqúe and intimate moments he captures, the front cover designs knockout text which allows the viewer to take a peek at the image below is meant imitate "old, censored smut mags that come in a black bag".
What also interests me is their broad range of editorial work that makes up majority of their projects. Prior to finding Studio Yukiko, I didn't realise that design studios could be known for influencing editorials. Editorial work was seen as more towards a solo figure rather than studios influencing the art direction. Studio Yukiko pose as a different direction I could take in how I want to brand myself as a editorial designer.
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