Andreas Gursky

Went to Andreas Gursky's exhibition at the Southbank Centre. 

What makes his photographs particularly alluring is how his compositions are often uniform in focus, creating an 'all over' composition. This creates an image without a central focus, forcing the viewers eye to dart across the photo. 

This technique in photography, that of which has made a name for Gursky, can be taken into my design approach, especially within poster design.

More often than not, there is a clear attempt to establish a central figure in the compositions. To adopt Gursky's style of photography into poster design would mean a more complex and less direct means of communication. 

Gursky's approach to digital techniques is also one that can be taken into my design practice. He makes use of the possibilities offered by digital processing to emphasise formal elements to enhance the picture or to combine different images or details to make a single work. Yet despite these advances, Gursky has not 'lost sight of analogue photography.'

This can be taken into my practice by using digital technology to enhance and emphasise the printed medium, rather than to limit it to digital design.