Thursday, March 9, 2017

Gallerie P98a


The visit to Gallerie P98a was inspiring. The main inspiration being the workspace. All the necessary equipment was laid out neatly with big windows allowing the space to become light & airy, which makes the space becomes conducive to do letterpress. Part of the difficulty of doing a creative subject is finding that creativity. To work in an environment where your mind works clearly makes the creative process more enjoyable.


Having seeing a professional standard letterpress print up close, the technique definitely adds more depth and sharpness compared to digital print. Because of the way letterforms are designed on screen, each curve is made up of a series of points. These points therefore don't make a smooth a curve as compared to the die cut letterforms for analog print.


I asked whether doing letterpress is more of a job or a hobby and she explained the clients are too far in between to make letterpress printing a steady job. Using business cards as an example, it is hard to justify the cost of the process to a normal client. Digital printing offers cheaper, more convenient service with quality not far from the analog process. The clients who do approach the studio appreciate the process and the quality the press gives. However they are not steady enough to make it a full-time job. Dafi Kuhne might be the exception.

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