Inspired to read more on Italian design after going through several interviews on http://www.designculture.it
The excellent use of Bodoni on the website reflects the classic, timeless and elegant qualities of Italian design.The books narrative is similar to that of Kenya Hara's White, illustrating the link between Italian culture and Italian design.
It begs the question if design can be represented without any geographic association. The ideal view is that design should not be representative of a certain country as it should be entirely objective.
However humans are naturally subjective and therefore the culture and nurture we experience will subconsciously influence our ideologies and therefore approach to design.
I've also noticed whilst reading more on design is that it is often categorised to being either pre war or post war. The aftermath of the wars heavily impacted the way we lived and subsequently changed our perceptions on design, solving the problems created from the wars damage on society.
It begs the question if design can be represented without any geographic association. The ideal view is that design should not be representative of a certain country as it should be entirely objective.
However humans are naturally subjective and therefore the culture and nurture we experience will subconsciously influence our ideologies and therefore approach to design.
I've also noticed whilst reading more on design is that it is often categorised to being either pre war or post war. The aftermath of the wars heavily impacted the way we lived and subsequently changed our perceptions on design, solving the problems created from the wars damage on society.
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| Gio Ponti Superleggera Chair |
For example in the 1950s, design saw a heavy interest in mass production because of the need to quickly rebuild what was destroyed. Thus the design that followed this resulted in lightweight, mobile, versatile furniture and objects that could fit in the small apartments built overnight
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