As much as experimental design is something of a personal interest in my graphic design practice, the way in which I work and how I view my designs are based on a pragmatic and objective approach rather than subjective. This is necessary to have when creating design, however there can be exceptions which depend on the context of the brief such as creating an album or book cover.
Wang Zhi-Hong's work highlights that modernism still can exist in todays pastiche variations of the international style that once dominated graphic design. Through this style he is still able to retain a sense of personal style which is interesting given the objective nature of the modernist style. Throughout his designs there is a consistent element of beauty and elegance that is achieved from his explicit use of a grid, limited colour palette and restrained visual style. Wang's style draws elements from Taiwanese, Chinese, Japanese and western culture which allows his work to have a more universal appeal.
Therefore despite my admiration for experimental design, looking through the work I have produced so far in the course, I have realised that 'new modernism' may be more suited to the way I work and how I analyse my designs. It is not to say to that my work should copy Wang Zhi-Hong's style, it is a way to push me to further research on the grid, to have a better understanding of colour, typography and furthermore injecting my own style into briefs whilst still retaining the modernist look.
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