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| https://vimeo.com/134707253 |
Viewing Matt Willey's talk at OFFSET 2015 provided some insight into his background and most interestingly his process for redesigning the Independent newspaper.
It was interesting to note how Willey did not intend to become a graphic design, it was merely a series of accidents that led him to being on the course. Furthermore it is weird to think that after these accidents, he would become one of the more celebrated artistic directors of editorial design.
Watching Matt Willey's design process of Zembla's magazine cover is encouraging in that even as a graduated and professional designers, that the design process takes many different approaches which often don't make the final composition. On the other hand it does tell me how much more effort I should be taking in forming the design solution.
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