Presentation slides

Talked about the significant aspects in my practice.

My approach and attitudes towards design.

Overarching theme within my work this year is to communicate art through design. This stemmed from the research area in CoP dissertation.

A year filled with art gallery visits to open myself up to new perspectives to incorporate into my design practice. 

Reason why working on an artistic brief such as the Univers one with James has been refreshing. 

Going to these art galleries as well naturally exposed me to more and more names in the industry. And the ones that really stood out to me were the ones who were able to incorporate the East and West into their work. And this concept stayed with me in the year because how similar I felt to the their situation and how there is an opportunity for me to explore that.

Had a chat with Ethan from Build who gave some insight into the professional world of design and working for a small yet demanding studio.

Personal branding.

Had second thoughts about whether to stay in the UK after graduation. Life after Uni won't be the same and thought it would be best to go back home to build a foundation for myself as a designer before going out there again. 

Emailed several studios back at home, Do Not Design showed interest and were my first choice in hoping to get an internship. 

Having the opportunity to do spatial design would be exciting and be a way to apply my visits to art galleries to use. In the end, I managed to get an internship. 

Internship

From the 3 Singaporean studios I contacted only Do Not Design replied.

 

 

 

They are a studio that centres their design approach around 'creating something unexpected and in re-creating an experience.' They are multidisciplinary studio namely providing Branding & Identity design, Art Direction & Graphic Design, Editorial Design, Signage and Wayfinding Design and Spatial Design. Spatial design will be a good opportunity to demonstrate my exposure to art curation in museums and galleries. 

From the email they sent back, there was a definite interest in my work and we exchanged a back forth which ultimately led to an internship offer.  

 

Contacting studios back home

Recently I have been having doubts as to whether I want to stay in the UK to practice design. The lack of replies from studios and general feeling of a highly competitive field over here have put things into perspective. Furthermore, it goes to say that life after uni will be completely different and most likely I'll be on my own. As much as it is good to have the opportunity to practice design overseas, the reality of living totally independently might dampen the experience, especially when I've just graduated. 

Not only that, but learning about those artists and designers whose work was both influenced from the East and West became more alluring to me. This could be an area to explore once I'm back home, to try and create a unique identity for my work that incorporate my learning in the UK and my exposure to Asian culture back at home. 

Therefore I decided to send some emails to design studios who I felt aligned with my interests and disciplines in graphic design, in hopes of an internship.

3 were chosen:

Do Not Design

Fable 

Pupilpeople

Business cards

The business card designs follow the same typographic treatment as the website.

This maintains my identity as a designer for clients to recognise. 

The use of EDH on the cover is aimed to highlight the typographic form of my initials to form a logo. 

Contacting Apfel

Sent an email out to APFEL in hopes of possibly getting their internship role. 

A Practice for Everyday Life are a studio that predominantly works alongside cultural institutions and artists to help create their identity. This range of clientele are the sought I want to work with in the future as they are the closest way to working with artistic content professionally. 

As a way to encourage them to reply, I sought to get their opinion on a brief that I felt would be similar to their clientele. 

Sheila Hicks - Lifelines

Viewing Sheila Hicks work at the Pompidou was an interesting display of colour and form. Having the entire exhibition in one room demonstrated the spatial impact of her material installations. This is reflective how her work is not curated in chronological order, focusing on a 'sensitive experience that fosters direct immersion in the artist's formal, material and chromatic world.'

Her small material swatches can be used for compositional inspiration for poster design. 

Atelier Brancusi

Seeing Brancusi's studio put in perspective of the importance of curation. 

Brancusi's studio was a reflection of his preoccupation with the relation between his sculptures and the space around them. He spent considerable attention to spatial relations and changed the way his works were installed on a daily basis in order to find the installation he felt best suited. 

This sheds light on the process of content curation when designing for editorial for example. Effective content curation can help dictate the flow of reading and liven the reading experience. 

Museé Des Arts Decoratifs

Went to two exhibitions at MAD.

The 'Margiela, les annes Hermes' (Margiela, the Hermes years) detailed Martin Margiela's impact at Hermes from 1997 to 2003. During his time there, he sought to interpret a new definition of the modern woman. 

The clean lines, refined and sophisticated look are a stark contrast to his work at his eponymous label. 

Seeing jewellery made by notable artists was surprising. Never knew the extent of work artists can produce outside of their own specialised discipline. In many ways, jewellery made by these artists become a statement and wearable art.