Studio Laucke Sieben

Given the lack of responses from the studios I've contacted with for a potential interview, I emailed Studio Laucke Siebein in hopes of making the creative report more interesting. Studio Laucke Siebein's modern interpretation of unconventional type design and layout will provide an interesting contrast against the modernism of 8vo. Furthermore, the studio will be an opportunity to understand the differences and similarities of attitudes between contemporary and previous eras of design.

1. How do you justify to your clients to adopt unconventional design approaches?
2. With your typographic solutions being so unorthodox and varied, are there any overall aims you adhere to when designing them?
3. What inspirations does the studio look at to constantly evolve and vary each typographic solution?
4. What is the role of typography for your studio?
5. What is your process in developing an identity? What determines the choice of the single idea that becomes the key visual?
6. Can this new visual language of graphic design you and other studios are championing become ubiquitous? Or is the style more appropriate for selected application? 
7. Do clients approach the studio expecting to receive a uniquely “Studio Laucke Sieben“ solution?
8. Is there a reason why your clients are predominantly from the creative industries? Do you think there is a certain design attitude that lends itself for institutes like these?
9. Do you think emotion in design creates more innovative solutions?
10. How do you maintain the balance between creativity and profitability? 
11. What is the necessary condition to practice design?

Because of the similarity between Bureau Mirko Borsche's work and Studio Laucke Siebein, some of these questions have been reused from the unsuccessful interview.

Update:

Hi Ed,

Sorry, that’s what I expected. I will try to answer it on Friday when travelling.

Do you need it for a school assignment?

Regards,

Johanna

Despite the studios interest in answering the questions, the realities of being a professional graphic designer are evident. The interview inevitably did not go through much like Bureau Mirko Borsche.

Life's a Pitch Presentation

The collective is an opportunity for us to demonstrate our individual approaches to design.

As a group we come from different backgrounds and interests which reflects the work we've created during the course.

For our first project we decided to propose in making a zine that documented the interviews we've conducted with industry professionals. We realised the names we've contacted were influential and relatively large names in the field, so to use these in a zine makes it interesting to read. The zine is an accessible and easy form for our audience to engage with our work.

In terms of distribution, by making the zine free to buy allows it to be stocked wherever appropriate. There is a lot more exposure for the zine through this way and increases the chance of people getting in touch with the collective.

Currently however, the collective is only being thought during our time in college. Therefore if the zine were to go ahead, using the college's facilities would be a cost effective way in limiting the amount we spend on the publication, especially since we are distributing it for free.

Feedback

As a first initial project, the zine was commented on being a very feasible publication to produce. We already have the 6 names for the first and it wouldn't be hard to gather 6 more names for the next.

The biggest concern was with getting funding for the project. Rather than think of this collective as one done in the time of college, it should be an idea that extends into the real world. And as such, real world costs may not be affordable. Contacting sponsors will allow the zine to kept alive and to help keep exposure for the collective.

The Hepworth Print Fair and Leeds Print Festival

Original Damien Hirst

The Hepworth Print Fair showcased various printing techniques from rubber stamping to lino cut. Each stall had attractive prints for sale which made the event more of a celebration and an encouragement to keep print alive.

Leeds Print Festival on the other hand was more like the experience had at OFFSET. Rather than a showcase of stalls, the day was made up of just 4 talks with illustrators and designers. DR.ME's talk was interestingly about curation. Throughout their time working together they've realised that curation is large part of a designers role. For example when designing a publication, the designer curates the content shown inside or when setting up an exhibition, the designer curates the work on show. This relates to the 365 days of collage they were doing which led to the idea and creation of their book, Cut That Out. 

The exhibition at Colours may vary was also curated by DR.ME.